From Signals to Insight: Amazon Marketing Cloud

01 The question

Which customers are responding, and why?

You
  • Ad impressions
  • Clicks
  • Purchases
  • Website visits
  • Customer records

02 Connect

Bring your signals together, privately.

  • Amazon Ads signals
  • Advertiser first-party data
  • Approved third-party inputs

AMCSecure clean room

Privacy-safe

03 Analyze

Analyze insights, not individual identities.

Inside the AMC clean room

1. Pseudonymized signals

Discover Consider Purchase

2. Query

SELECT stage, COUNT(*) AS users FROM ad_signals GROUP BY stage
Run query Aggregated output only

3. Aggregate result

Illustrative bar chart of users by journey stage: Discover 100 percent, Consider 58 percent, Purchase 27 percent.

No names. No individual profiles.

04 Activate

Turn insight into action.

  • Path to conversionTouchpoints before purchase
  • Loyal customersCustomers who buy again
  • Audience overlapWhere audiences intersect

Custom audience

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Amazon DSP

05 Improve

Measure. Learn. Activate. Optimize.

AMClearning loop

  1. Measure
  2. Analyze
  3. Activate
  4. Optimize
Campaign performanceIllustrative
Reach18%
Conversions24%
Ad efficiency12%

Performance over time

  1. Signals
  2. Insight
  3. Action

From signals to insight. From insight to action.

Amazon Marketing Cloud

Instructional concept by Zhenyu He

Portfolio concept. Not an official Amazon Ads product.

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